Why our Strategy is important and how it will be delivered

This strategy determines the direction of travel for St Barnabas for the next five years. It is important that we share this document with our partners and stakeholders, and we will use the strategy to guide and determine the services we deliver.

We pledge to ensure our services reach people in all localities across Lincolnshire and wherever people reside, by working alongside our trusted and esteemed colleagues in the primary care networks and adult social care.

We will deliver the priorities we have determined through a shared ambition at every level of our highly skilled workforce through a clear understanding of the strategic priorities we want to achieve, balanced with innovation and available resources to support new ways of working.

The strategy will guide our investments in the resources we require including:

  • People
  • Time
  • Funding
Two women in dark blue nurses outfits chatting and smiling

The demands we face

The number of deaths is projected to increase by 27% by 2040, alongside this the number of people living with four or more multiple and long-term conditions is set to double, the demand for specialist palliative and end of life care services will increase significantly.

The economic downturn has led to growing inequalities in the Lincolnshire and some of the communities we serve have both higher levels of deprivation and greater than average mortality rates.

The complex health and care needs of people is predicted to grow with an increasing number of people with chronic and long terms conditions, and the number of people diagnosed with Dementia is forecast to increase nationally by 35% by 2025.

The expectation is of a difficult fiscal environment over the short to medium term with deficits forecast over the next three-five years. In response to this challenge, the Trust will seek to invest and strengthen the Income Generation infrastructure with a clear focus on understanding and engaging further with its supporter base, growth of our charity retail division with larger more attractive stores, commercialisation of our education department, embracing opportunities to develop an income stream from our estate and improving operational efficiency through investment in IT and automation.



Jonah's Story

A real superstar, Jonah from Market Rasen raised an incredible £333 for St Barnabas by making Christmas baubles in memory of his aunt Natalie Watson, or as Jonah calls her, Auntie NatNat.

Jonah says: “I started making baubles about a month ago with her name on and family and friends bought them, they are very excited to have them in their Christmas trees. Auntie NatNat loved Christmas and so do I, we have four trees in our house and baubles with her name on!

“I always had fun with her, we used to dance together and she always smiled. I’m very proud and happy that people like the baubles and that I can help St Barnabas by giving this money. I wanted to raise £100 but I got £333, and now I want to raise even more by doing other things!”

Jonah also wrote a special letter thanking St Barnabas doctors and nurses for looking after Natalie, who sadly died of brain cancer on 9th July of this year at the age of 34.

The letter has been given to nurse Emma Rogers, one of the clinical staff that cared for Natalie. She was delighted and honoured to be able to share the letter with her whole team.

Read more of Jonah's story

At our core



Our Vision is a world where dying with dignity, compassion and having choices is a fundamental part of a life.

Support our Vision


Our Mission is to ensure all individuals facing the end of their life in Lincolnshire receive dignified, compassionate care when they require it and where they ask for it.

Our care services


Aiming High Being Courageous Doing it Right Having Heart Working Better Together

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